Always ON ○ bEYOND ALPHA
As part of the brand activation for Beyond Alpha, the performance-driven, male-focused sister brand to Happy Mammoth, I collaborated closely with the in-house branding team to shape and execute its digital launch strategy.
We initiated and developed the brand's presence across Instagram, Facebook, YouTube, TikTok, and X (formerly Twitter), tailoring platform-specific content strategies to amplify awareness and engagement. Within just three months, we achieved a 50% lift in key performance metrics, including reach, engagement, and follower growth.
Our campaign extended beyond social. I spearheaded PR collaborations with digital publishers like OPUMO and The Coolector, securing high-authority backlinks and brand features. We also ran influencer-driven content campaigns with well-known athletes Forrest Griffin and Dan Skipper, building brand authenticity within the fitness and performance niche.
Social media assets
The heart of Beyond Alpha’s social media strategy wasn’t just about showcasing performance or product features, it was about humanizing the brand. I crafted a content approach that balanced innovation and science-backed ingredients with the authentic voices behind the brand: its creators, its community, and its customers.
We emphasized real testimonials, capturing user transformations and team member spotlights to build emotional resonance and credibility. Content pillars focused on transparency, lifestyle relevance, and the emotional “why” behind wellness decisions, elevating Beyond Alpha from a product to a movement.
This soul-led content approach transformed static feeds into storytelling ecosystems, bridging the gap between cutting-edge performance and human connection.
PR
Tudo começa com uma ideia. Talvez você queira abrir um negócio. Talvez você queira transformar um passatempo em algo mais sério. Ou talvez você tenha um projeto criativo para divulgar ao mundo. Seja o que for, o modo de contar sua história on-line faz toda a diferença.
